Ungood English #5

It's been a while since we had a dose of Ungood English, hasn't it?

That's not to say that there hasn't been any, but I haven't seen any really choice examples when I've had my camera to hand, and been quick enough with it.

Yesterday, I saw this from the top deck of the bus.

Now. Firstly, and most importantly (and I am aware that I've said this before. A lot) if you're paying serious money to have your shop sign made up, RUN A SPELL CHECK FIRST! Really, people! If you're buying a car, you test drive it and look under the bonnet. If you're buying a bed, you lie on it and bounce up and down a bit. If you're buying a new shop sign, GET SOMEONE ELSE TO READ IT AND TELL YOU IF IT'S RIGHT!

But there are other underlying issues. I should say, for clarity's sake, that I haven't set foot inside Glamourous [sic] Nails and Beauty so I can't actually account for how glamourous (...) or otherwise it is, but as a rule, I think that if you have to write it on the outside of your shop, you are probably trying too hard to convince everyone.

There used to be a shop on Piccadilly called Posh. Seriously. Posh. They sold "leather effect" jackets and PVC trousers. Not in a kinky way. Just in a tasteless way. Every time I went past I wondered, do the owners really think it's posh? Or do they think that punters will be lulled into a false sense of security? Or are they being funny? Who knows. All I do know is that posh, it was not.

Whether a shop is posh or glamourous (!) is surely in the eye of the beholder. Otherwise wouldn't all shops be called "Nice Clothes" or "Comfy Sofas" or "Delicious Food". You call a shop, "Glamorous" then it's got a lot to live up to.

You call a shop, "Glamourous," you've pretty well managed everyone's expectations. So maybe they've got it right after all.